Value-Added: Scaling Up & Marketing your Product
Northampton Senior Center 67 Conz St, Northampton, MA, MA, United StatesGet tips on marketing your value-added product and refining your business model to meet your long-term goals. A panel of producers -- including Abe Hunrichs of Hosta Hill, Nicole Blum of Carr's Ciderhouse, and Jessica Tudryn Wisniewski of Relish the Harvest -- will share how they branded their products, evaluated and developed markets, set goals, arrived at their current marketing plan, and faced challenges and successes along the way.