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CISA Winter Workshop: Farm Marketing from the Heart

Franklin County CDC Food Processing Center 324 Wells Street, Greenfield, MA

Location: Franklin County CDC, 324 Wells St., Greenfield, MA OR webinar   ***REGISTRATION FOR THIS WORKSHOP IS NOW CLOSED. EMAIL STEVIE@BUYLOCALFOOD.ORG WITH QUESTIONS. CHECK OUT THE NEXT UPCOMING WINTER WORKSHOPS HERE. *** ************************************************************************************************* This 1-hour presentation will give you an overview of the essential tools you need to get more customers with online marketing, while also teaching […]

CISA Winter Workshop: Cutting through the Noise – Successful Marketing Campaigns that Reach Consumers

Click Workspace 9.5 Market St., Northampton, MA

Location: Click Workspace, 9½ Market St., Northampton Talk to any marketer and you will hear "it's noisy out there." There seem to be more and more opportunities to market our products: e-commerce, social media, institutions, grocers, pop-ups, subscription clubs, FPF...But all these opportunities are complicated to navigate and create a lot of competitive noise for […]

CISA Winter Workshop: Storytelling for Your Brand

CISA Office 1 Sugarloaf Street, South Deerfield, MA, United States

Location: CISA Office, 1 Sugarloaf St., South Deerfield In this workshop we will discover how to create a comprehensive organizational or business story, and use it to launch or strengthen your brand. In this workshop participants will create a story outline, and mock up their story via social media or direct marketing. Participants will leave […]

CISA Winter Workshop: Niche Marketing in the Black

Location: Massachusetts Green High Performance Computing Center, 100 Bigelow St., Holyoke Did you know the word “niche” comes from the French word ‘to nest’? Niche marketing is targeting a product or service to a segment of a market that is not well served. Join us to explore and identify prospective niche markets for your farm […]

CISA Winter Workshop: Making Your Brand Come Alive

Massachusetts Green High Performance Computing Center 100 Bigelow St., Holyoke, MA, United States

Location: MA Green High Performance Computing Center, 100 Bigelow St., Holyoke This hands-on workshop will help identify your farm’s unique story, and explain the steps towards shaping it into a unique brand that will be the foundation of all your marketing efforts. We’ll talk about what makes a strong brand, the essential elements of branding, […]

CISA Winter Workshop: Profitable Meat Marketing

Location: Click Workspace, 9 and 1/2 Market St., Northampton You are selling local meat—but are you making money? Join Cornell Cooperative Extension Agriculture Marketing Specialist Matt LeRoux to find out if you are covering all your meat marketing costs—including your TIME—and bringing in a profit. In the workshop, you will learn how to develop your […]

CISA Winter Workshop: Three Pillars of Digital Marketing

Bueno Social 289 Main St., Greenfield, MA, United States

Please note that the previous date of February 13th has been rescheduled to March 6th   Location: Bueno Social Studio @ Greenspace Cowork, 289 Main St. 3rd Floor (Above Hawks and Reed)/ Greenfield   This workshop will outline what we consider to the be three very important "channels" when connecting with your customer base online. […]

CISA Winter Workshop: Value Added Marketing – What to Expect When Scaling Up

CISA Office 1 Sugarloaf Street, South Deerfield, MA, United States

Location: CISA Office, 1 Sugarloaf Street, South Deerfield, MA For farmers who produce packaged products currently or are looking towards the future of selling in larger retail stores, through regional distributors or other larger markets. From honey to salsa, from grass-fed meat and dairy to salad greens, what are the benefits and detriments one should […]