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Selling to Everyone: A Workshop for Farmers’ Market Managers, Vendors, and Staff

170 Main St., Greenfield, MA 170 Main St., Greenfield, MA, United States

CISA invites farmers' market managers, staff, and vendors to come to together and identify how your farmers' market can attract more customers and provide a welcoming and inclusive environment for all. Workshops will be held in three locations : Tuesday, November 27th 5:30-8:30 at Max's Tavern: 1000 W Columbus Ave., Springfield, MA 01105 (Dinner catered […]

Selling to Everyone: A Workshop for Farmers’ Market Managers, Vendors, and Staff

Northampton Senior Center 67 Conz St, Northampton, MA, MA, United States

CISA invites farmers' market managers, staff, and vendors to come to together and identify how your farmers' market can attract more customers and provide a welcoming and inclusive environment for all. Workshops will be held in three locations : Tuesday, November 27th 5:30-8:30 at Max's Tavern: 1000 W Columbus Ave., Springfield, MA 01105 (Dinner catered […]

CISA Winter Workshop: Farm Marketing from the Heart

Franklin County CDC Food Processing Center 324 Wells Street, Greenfield, MA

Location: Franklin County CDC, 324 Wells St., Greenfield, MA OR webinar   ***REGISTRATION FOR THIS WORKSHOP IS NOW CLOSED. EMAIL STEVIE@BUYLOCALFOOD.ORG WITH QUESTIONS. CHECK OUT THE NEXT UPCOMING WINTER WORKSHOPS HERE. *** ************************************************************************************************* This 1-hour presentation will give you an overview of the essential tools you need to get more customers with online marketing, while also teaching […]

CISA Winter Workshop: Cutting through the Noise – Successful Marketing Campaigns that Reach Consumers

Click Workspace 9.5 Market St., Northampton, MA

Location: Click Workspace, 9½ Market St., Northampton Talk to any marketer and you will hear "it's noisy out there." There seem to be more and more opportunities to market our products: e-commerce, social media, institutions, grocers, pop-ups, subscription clubs, FPF...But all these opportunities are complicated to navigate and create a lot of competitive noise for […]

CISA Winter Workshop: Storytelling for Your Brand

CISA Office 1 Sugarloaf Street, South Deerfield, MA, United States

Location: CISA Office, 1 Sugarloaf St., South Deerfield In this workshop we will discover how to create a comprehensive organizational or business story, and use it to launch or strengthen your brand. In this workshop participants will create a story outline, and mock up their story via social media or direct marketing. Participants will leave […]

CISA Winter Workshop: Niche Marketing in the Black

Location: Massachusetts Green High Performance Computing Center, 100 Bigelow St., Holyoke Did you know the word “niche” comes from the French word ‘to nest’? Niche marketing is targeting a product or service to a segment of a market that is not well served. Join us to explore and identify prospective niche markets for your farm […]

Winter Fare at the Greenfield Farmers’ Market

Four Corners School 21 Ferrante Avenue, Greenfield, MA, United States

The First Annual Greenfield Winter Fare was held in 2008, sparked by Juanita Nelson's desire to get more people in Franklin County to eat local food year-round. Farmers' Markets had been popular in the summer months, but during the winter, most people went back to buying trucked in vegetables from the grocery store. The Greenfield […]

CISA Winter Workshop: Making Your Brand Come Alive

Massachusetts Green High Performance Computing Center 100 Bigelow St., Holyoke, MA, United States

Location: MA Green High Performance Computing Center, 100 Bigelow St., Holyoke This hands-on workshop will help identify your farm’s unique story, and explain the steps towards shaping it into a unique brand that will be the foundation of all your marketing efforts. We’ll talk about what makes a strong brand, the essential elements of branding, […]