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Workshop: Creating a Strong Brand for Your Farm
April 3, 2018 @ 6:00 pm - 9:00 pm
Marketing can help you decide what to grow or produce, choose where and how you want to sell it, differentiate yourself from other farmers, and make effective use of social media and other marketing tools. Learn the basics to doing your own direct marketing or supervising someone else. This series of 4 workshops is designed as a complete direct marketing class, but you can register for as many as you like. Sessions will include guest speakers, handouts, discussions and in-class exercises.
Session 3: Creating a Strong Brand for Your Farm (4/3/2018)
Your farm brand consists of everything that you offer, say, or do, from the quality of your produce or meat to the color of your logo to the way you greet your customers. This session will explain how to creating a clear, consistent, and compelling brand that can help people remember your farm, build customer loyalty, and increase sales. Participants will receive and learn to use a worksheet to help you define and express your brand. A guest graphic designer will provide tips on how to create a powerful visual presence.
Guest Speaker: Susan Bergeron-West, Sirius Design
Find more info and register here
Instructors:
Myrna Greenfield, founder and “Top Egg” at Good Egg Marketing, provides expert marketing for good food and good causes. Good Egg helps businesses increase sales and build customer loyalty through brand development, sales and marketing strategies, websites, and social media. Greenfield is a frequent speaker, trainer and workshop presenter. She holds an MBA from the Simmons School of Management and lives in Boston, Massachusetts.
Justin Chase, Farmer Training Program Manager at New Entry Sustainable Farming Project. Justin is also a twelfth-generation farmer on his family’s farm in Newburyport, Massachusetts. He was faculty at Northern Essex Community College where he taught business and advanced mathematics and he holds an MBA from Bentley University.
Funding for this Direct Market Education series was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through Grant Agreement No. 16FMPPMA0047. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA