Massachusetts Craft Beverage Workshops

The Massachusetts Office of Travel and Tourism and the Massachusetts Department of Agricultural Resources have teamed up to present a series of Craft Beverage Workshops to support the Commonwealth’s craft beverage industry. Geared toward Massachusetts producers of beer, wine, cider, and spirits, the event will focus on marketing practices and brand strategies designed to attract culinary tourists. Attendees can expect presentations from host businesses, ad agency Small Army, craft beverage associations, and state resources. Panel discussions will include industry experts. There is no cost to participate, however registration is required since space is limited.

The workshops are open to craft beverage businesses, as well as tourism professionals looking to network and gain a better understanding of ways to leverage this unique component of the culinary landscape. The workshops will be held at locations throughout the state on April 2nd, 9th, and 23rd. Representation from all four categories of craft beverage – beer, cider, wine, and spirits – will be at each event.

Find more information and register here.

April 2
Stone Cow Brewery
500 West St B, Barre, MA 01005
1:00pm – 4:30pm
Host presentation by Stone Cow Brewery
Panelists: Bear Swamp Orchard (Jennifer Williams), Berkshire Mountain Distillery (Chris Weld), Black Birch Vineyard (Michelle Kersbergen), Nightshift Brewing (Rob Burns); Moderated by Katie Stinchon (Mass Brewers Guild)
Ad agency: Small Army
Industry/State: Mass Brewers Guild, MDAR, MOTT
Networking to follow