Web Marketing Basics: Websites and Social Media

The vast majority of customers go online to find local businesses – three times the number that still use the yellow pages – and this percentage is rapidly rising.  Could your farm or business benefit from a stronger web presence?  This workshop will introduce the different options for marketing your business through websites and social media.  Web designer Mary Hager of Function First Design will help you get beyond the jargon and learn the basics of creating a well-designed website.  Local author and farmer Kristin Nicholas will discuss the pros and cons of other web marketing strategies like Facebook, blogging, Pinterest, Instagram and Twitter, and will show how she uses them to promote her businesses.  This session will cover the basic do’s and don’ts of laying out your website and using social media.  Cost is $15 and dinner will be provided.  Please RSVP by 2/25 to Kristen at 413-665-7100, ext. 12 or kristen@buylocalfood.org.