Wholesale Success Workshop

Grow Your Skills, Grow Your Connections, Grow Your Business!
This workshop will cover: Post-Harvest Handling – Maintaining the Cold Chain – Cleaning and Drying – Packing and Grading – Relationships with Buyers – Food Safety Best Practices

Participating producers will receive a free copy of the Wholesale Success manual. Normally an $80 value, this 300+ page manual is newly updated, revised, and in its fourth printing. Wholesale Success covers up-to-date best practices information on food safety, postharvest handling, packing, business management, marketing, and crop-specific profiles for over 100 crops.

A Wholesale Grower and Buyers Showcase / Networking Lunch – an opportunity to speak one-to-one with buyers from throughout New England interested in finding local wholesale producers will also be offered.

Schedule for the Day
8:30 – 9:00 Registration / Coffee, pastries, and fruit
9:00 – 10:30 Post Harvest Practices for Quality Produce
10:45 – 12:15 Meeting Buyer’s Needs: Relationship and Quality
12:15 – 2:00 Lunch and Wholesale Grower and Buyers Showcase/ Networking Event
2:00 – 3:30 Why and What of Food Safety
3:30 – 4:15 Overview of CQP
4:15 – 4:30 Wrap up

Registration: To register for this event please visit our SIGN UP PAGE by February 14th to reserve a space.

Contact: Erika Zekos, Mass. Farm to School, (413) 253-3844, erika@massfarmtoschool.org, or John Waite, Western MA Food Processing Center, (413) 774-7204, johnw@fccdc.org

FamilyFarmed.org trainer Atina Diffley draws on her decades of experience in vegetable production and marketing to provide operators of produce farms of any size with useful, practical, profit-making guidance on how to achieve the highest quality produce for sale!

Direct link to the sign up page.