CISA Workshop: How to Create a Content Strategy that Increases Customer Awareness and Drives Sales

In today’s over-saturated digital media landscape, how can you reach new audiences while cultivating loyal followers, communicate your distinction, and develop effective messaging that will inspire customers to keep coming back? The answer is to focus on a content marketing strategy that works for your business. In this workshop, Robin Catalano will look at the main digital communication channels—websites, blogs, social media, and email—and explain which types of content perform best on each. We’ll also cover how to create a marketing calendar that will take the guesswork out of posting and streamline your workflow, posting frequency, and timing, as well as SEO basics that you can start implementing today. Dinner will be provided. The cost of this workshop is $10 and we ask that you please RSVP to Devon Whitney-Deal at devon@buylocalfood.org or call 413-665-7100, ext. 22.