*LOCATION CHANGE* Farmers’ Market Manager Forum

**The Forum will be held at the CISA Office, 1 Sugarloaf Street, South Deerfield**

CISA is pleased to invite you and market committee members to our 2017 Farmers’ Market Manager Forum – a great opportunity for stakeholders from across the Pioneer Valley to meet, harvest fresh ideas, learn about new programs, and share market-boosting strategies.

This year we will focus on social media, including email-newsletters, Facebook, and Instagram – all tools that are proven to be effective at boosting market visibility. Frank Martinez Nocito will be present to speak about the Healthy Incentive Program (HIP), a statewide SNAP incentive program focused on farmers’ markets, mobile markets, farm stands, and CSAs. We will also discuss the Customer Loyalty program, implemented by many markets in the past season with a demonstrated effectiveness at keeping customers engaged and attracting new ones to the market.

Market managers will have the opportunity to sign-up for CISA-assisted printing of rewards cards and signage.

Forum agenda:

• Online communication and market promotion
• HIP – Healthy Incentive Program
• Customer Loyalty program review
• Networking/Collaboration

We look forward to seeing you at the forum. Light dinner will be provided.

Feel free to contact Innocent or Devon with any questions. Please RSVP to Innocent at 413-665-7100, by Wednesday, March 15.

Funding for this workshop has been provided by the Farmers Market Promotion Program of the U.S. Department of Agriculture.